I started Descendant of Wolves to honour the bond between human and dog.
When Eddie, my German Shepherd, came into my life, I struggled to find gear that matched his strength, drive, and loyalty. Everything felt overdesigned or underbuilt. Nothing that truly respected what dogs like him represent. So I began creating my own.
Every collar, lead, and tool I design is made with purpose. Built to perform, endure, and strengthen the trust between handler and dog. This brand is for those who don’t just own dogs, but lead them; in training, on the job, or through everyday life.
Eddie is still my reminder of what this brand stands for: loyalty, leadership, and respect. Those values shape every decision I make, both in design and in life.
From my small studio in New Zealand, I’m proud to design gear that represents more than utility. It represents a belief system. A way of working with dogs that’s grounded in heritage, discipline, and purpose.
Wear it in. Train hard. Lead with purpose.
And when you do, remember, you’re part of something greater than gear.
You’re part of the Pack.
With respect,
Nigel and Eddie
OUR PHILOSOPHY
All modern dogs are DESCENDANT OF WOLVES. They are primal beings with instincts that deserve respect and leadership. Training is not about power; it’s about clear guidance and deep trust. We empower stewards, not owners, with tools built to endure, lead, and earn loyalty.
OUR PURPOSE
WE SERVE A RARE BREED. Those who live with dogs, train with dogs, and lead by example. Our products are minimal, essential, and engineered for the strength and instinct of large breeds.
OUR VALUES
Loyalty is Earned. We believe trust is built, not bought.
Lead by Example. We don’t control dogs, we guide them.
Built to Endure. From our gear to our community, we value resilience.
Primal with Purpose. We honour the nature of dogs; their strength, instinct, and history.
Pack Over Ego. We lead, but never for dominance.
LEAD NEVER FOLLOW
'Mark': Calm and assertive leadership.
'Association': Clear corrections balance with positive reinforcement.
'Ignore': Earned freedom through consistency and structure.
EVOLVED IN NEW ZEALAND
Proudly rooted in Aotearoa, made for the modern pack.
