RAISING WOLVES JOURNAL

THE DESCENDANT OF WOLVES ORIGIN STORY: MADE FOR THE MODERN PACK

THE DESCENDANT OF WOLVES ORIGIN STORY: MADE FOR THE MODERN PACK
I started Descendant of Wolves to honour the bond between human and dog.
When Eddie, my German Shepherd, came into my life, I struggled to find gear that matched his strength, drive, and loyalty. Everything felt overdesigned or underbuilt. Nothing that truly respected what dogs like him represent. So I began creating my own.
Every collar, lead, and tool I design is made with purpose. Built to perform, endure, and strengthen the trust between handler and dog. This brand is for those who don’t just own dogs, but lead them; in training, on the job, or through everyday life.
Eddie is still my reminder of what this brand stands for: loyalty, leadership, and respect. Those values shape every decision I make, both in design and in life.
From my small studio in New Zealand, I’m proud to design gear that represents more than utility. It represents a belief system. A way of working with dogs that’s grounded in heritage, discipline, and purpose.
Wear it in. Train hard. Lead with purpose.
And when you do, remember, you’re part of something greater than gear. 
You’re part of the Pack.
With respect,
Nigel and Eddie

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WE SERVE A RARE BREED
All modern dogs are DESCENDANT OF WOLVES. They are primal beings with instincts that deserve respect and leadership. Training is not about power; it’s about clear guidance and deep trust.
We exist to strengthen the bond between humans and their dogs. By focusing on respect, training, and instinctive behaviour, we help owners raise dogs who are confident, capable, and connected.
EVOLVED IN NEW ZEALAND
Proudly rooted in Aotearoa, made for the modern pack.

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